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An Introduction to The Refinery29

Last week we unveiled our brand new bouquet which took months of planning alongside our friends at Refinery29 and Women’s Aid. The blooms are inspired by strong, smart and independent women, with 10% of all proceeds going to Women’s Aid, a charity which both us and Refinery29 feel passionate about. Its been an exciting journey for all involved, and we would love to share with you our creative process.

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Refinery29 is a fun and innovative platform, recently joining us over in the UK from across the pond, we were keen to collaborate and make something really exciting. Women’s Aid is a charity that is close to all of our hearts, we both pride ourselves on our ability to empower women and make women feel special, and this is what the hardworking staff at Women’s Aid do on an everyday basis. We wanted to design a bouquet to celebrate bold and independent women across the country.

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Designing bouquets is always a captivating experience, and with Refinery29 on board to help, we really wanted to push the boat out and use some stems we had never used before. The star of the show has to be the beautiful Miss Piggy Rose. A stunning ombre flower which¬†blooms over days to almost double in size, with a delicate and fragrant scent. Paired with vibrant and bold violet phlox and cerise spray roses to give the bouquet it’s bold and striking aesthetic. We love the on-trend craspedia and knew it had to have a place in this fashionable bouquet. Texture was added with spiky eryngium and finished off with bupleurum. To see more of the process behind the design take a look at our Pinterest board where we show off our colour inspiration for the bouquet.

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To celebrate our first collaboration in style, we also hosted our first bouquet launch party at the Hoxton Hotel. Inviting along everyone involved with the bouquet and some of our favourite inspirational women, it was a great evening full of flower crown making, nail painting, cocktails and admiring the beautiful blooms.

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We hope you’ve enjoyed reading a little about the thought process behind our new blooms, and if you’d like to purchase The Refinery29 it is now on sale, with 10% of all proceeds going to Women’s Aid. And don’t forget to share your bloom pics with us over on Instagram @bloomandwild using #letterboxflowers.