Caring wildly for people and planet
We care wildly about doing business differently. For good. Which is why we’re so proud to be a certified B Corporation™ – committed to making long-term positive change for our community, and the world around us.
So, what’s a B Corp?
B Corp is a new kind of business. The ‘B’ stands for ‘Benefit for all’. Simply put, it means we don’t just operate to make a profit. We work towards high social and environmental standards to make a real difference. And we’re not alone. We’ve joined a global movement of forward-thinking companies – like Patagonia, Oddbox and Tony’s Chocolonely – doing all we can to build a more sustainable future.
Making the right kind of impact
The journey to get certified is rigorous (and rightly so), and looks into every area of your business. From your products, to your supply chain, to your workplace. We’re incredibly proud to have achieved an impact score of 106.5 from B Lab – way above the minimum requirement of 80 points. It’s a testament to all the hard work our team put in, day in day out.
From Lucy, who cares wildly about only sourcing flowers from responsible, community-focused growers. To Sibbe, who cares wildly about us reaching Net Zero by 2045. And to Nelmari, who cares wildly about keeping our packaging 100% recyclable or compostable.
But this is just the beginning. It’s on us to keep the momentum growing, to embed sustainability even more deeply into everything we do, and to bring our industry on the journey with us.
Join us to support Rewilding Britain
More nature is good for all of us. And that’s what Rewilding Britain exists to do – enhance, restore and regenerate species-rich habitats across the country to the point where nature can take care of itself again.
To celebrate becoming a B Corp, you’ve helped us donate £23,000 to their Rewilding Innovation Fund (and counting). This has gone towards funding exciting new projects – like community rewilding workshops in Yorkshire, and innovative drone mapping technology for the River Dart in Devon.
Five ways we’re going beyond ‘business as usual’
Environmental action
From being CO₂ Reduction Certified through Anthethis Group. To our 100% recyclable and compostable packaging. Caring wildly for nature has always been our top priority. We support environmental causes like Rewilding Britain, and insist our suppliers and growers hold top-tier accreditations from the likes of Rainforest Alliance and Forest Stewardship Council. Alongside this, we’re championing even more organic and locally-grown products in our range.
Growing communities
We build long-term relationships with ethical growers in Kenya who go above and beyond – providing good working conditions and financial security to lift local communities out of poverty. And closer to home, we donate year-round to our charity partners (over £650,000 and counting) like Carers Trust, Tommy’s, LGBT Foundation, Rewilding Britain and Blueprint for All.
Good governance
We’ve adopted a triple bottom line – people, planet, and profit. This means we measure our success on how we’re positively impacting the environment and society (not just shareholders). As a B Corp, we’re proud to be part of a global movement of progressive companies, all working towards a more sustainable and equitable future.
Care for our customers
You go the extra mile to look after the people in your life. So we do the same for you. From the care and love that our wonderful Customer Delight team put into every text, every email, every call. To our Thoughtful Marketing Movement, where we lead in the industry in ethical and positive marketing.
Care for our team
Flexible working hours. Enhanced family leave. Free mental health support and financial coaching. Just a few of the ways we invest in our team’s wellbeing, to create a place where everyone feels seen, supported and proud to work here. From our HQ in South London, to our friendly flower warehouse in Nuneaton.
Shop our most sustainable gifts
A year of wins for the planet
2025 marks our B Corp birthday. But being a B Corp isn't a one and done thing – it's an ongoing pledge to keep innovating and improving our business operations. Last year we're incredibly proud to have reached several milestones. From raising over £47,300 for our charity partners, to working with even more B Corp brand partners, and launching the industry's first carbon budget bouquets.
This has helped us beat our 2030 emission-reduction targets for our combined Scope 1 & Scope 2 emissions six years ahead of schedule.