The following disclosures apply to the entire Bloom & Wild Group:

• Advocacy report

• Annual Grievances Review

• Human Rights & Grievance Policy

• Purpose Statement

• Responsible lobbying

• Materiality Assessment

We’re officially a B Corporation™

B Corp is a new kind of business. It means we don’t just operate to make a profit. We work towards high social and environmental standards to make a real difference. We’re thrilled to have achieved an impact score of 106.5  – way above the minimum required for certification (80 points). It’s a testament to all the hard work our team put in, day in and day out.

We’re part of the Better Business Act Coalition

In January 2025, we joined a collective of 3,000 other UK-based businesses calling for the government to amend Section 172 of the Companies Act. It calls for businesses to be legally required to balance the interests of all their stakeholders – their workers, customers, the wider community, and the environment – alongside their shareholders.

Doing business differently. For good.

Being a B Corp isn't a one-and-done thing. It's an ongoing pledge to keep innovating, improving our business operations, and embedding sustainability even more deeply into everything we do. When it’s time to recertify as a B Corp, we don’t just want to maintain our performance. Our goal is to continuously find ways to improve.

We’ve introduced stems with up to 90% lower emissions

Finding the most carbon-efficient way to source (and then transport) our flowers is an intricate process. So, after several extensive trials, we’re incredibly happy that we’ve successfully introduced sea-freighted stems into a number of our bouquets. The majority of these stems produce around 20-30g of CO₂e each, up to 90% less than those transported by air. 

We’re cutting 7% of carbon from our stems each year

We’ve set ourselves a ‘carbon budget’, limiting how much each of our arrangements can produce. And we’ll reduce this limit by 7% year on year. Our flower team design our blooms with that budget in mind, all while still still achieving the same aesthetic you know and love us for. 

We’ve sent over 1 million zero-emission deliveries

Since our last report, we’ve more than tripled our annual zero-emission deliveries, from 300,000 to a staggering 1.09 million. And that’s down to us working with companies like XeroE and Royal Mail, who make many of their deliveries (or all, in XeroE’s case) to your door on foot, by bike, or via electric van. 

Expanding our range of flowers transported by sea

Now that we’ve integrated our first sea-freighted flowers, we’re determined to keep the ball rolling. We’ve set ourselves a target of having at least 8.5% of our total blooms transported by sea by the end of FY26. And we plan to do this by onboarding more farms in locations like Kenya and Colombia.

90% of our stems are sustainably certified

We’re an active member of the Floriculture Sustainability Initiative (FSI), a global collaboration promoting ethical production. As part of their work, they check whether certifications in the industry are up to scratch. We set ourselves a goal to source 90% of our flowers and plants from FSI-compliant growers. And we’re proud to have reached that in late 2025.  

We’ve started using the WWF Water Risk Filter

This helps us highlight any physical, regulatory or reputational water risks in the areas where we source our stems. It means we’re in a better position to identify water-saving practices and invest into local water projects. Like the restoration work we’re supporting near Mount Kenya, to protect the riverbank of the Sirimon River. 

You’re helping us save a bunch more stems

We haven’t sent a single stem to landfill since 2015. And we’ve achieved this through a few different initiatives, including smart forecasting and introducing two bouquets (The Surprise Pick and The Lovely Leftovers Bouquet) that cut down on waste and can be sent for an extra-special price.

A new way to care: our first Fairtrade flowers

Our first-ever range of Fairtrade flowers is now live on our website. To be Fairtrade, a flower must be grown on a farm that adheres to strict social, economic, and environmental standards. The growers also receive a Fairtrade Premium, which is an extra amount of money that goes directly to workers and is then invested into projects that benefit the community.

We’re making our packaging smaller and thinner

Our boxes and the stickers, kraft paper, leaflets, and ribbons inside them are 100% recyclable or compostable. But we want to use less packaging in the first place. So we’re currently investigating ways to do this – like reducing the size of our boxes and rolling out recycled liner.

You’ve helped us raise over £800,000 for charity

We have four long-term charity partners; Carers Trust, LGBT Foundation, Rewildling Britain, and Blueprint For All. Across the year, we give back to them through the sale of a specially-designed greetings card (where £1 from each one sold is shared between them), limited-edition gifts and physical donations.

We’re continuing to build a diverse team

Over 33% of our Tech & Data team now identifies as female (well above the industry average of 25%). And we’ve recently introduced mandatory Neuro-Inclusive training for our managers. These are just a few of the ways we’ve taken steps to build a more diverse and inclusive environment.  

We’ve been skill-sharing with our Kenyan community

We want to boost our connection with our growers in any way possible. So, in 2025, we hosted a virtual project management workshop for a group of Kenyan graduates. The session gave them a clear, hands-on plan for managing their own projects in the future and equipped them with the essential documents to kick things off.

Carrying on the conversation with our Kenyan community

Our initial training session was well-received by the group, and we got some really positive feedback. So we see this as just the beginning. There are already plans in the works for the second session, which we aim to host in early 2026. And we have high hopes that this will become an ongoing thing, boosting our connection with the Kenyan team.