Bloom & Wild Group: Public Purpose Statement

At Bloom & Wild Group, we care wildly about the impact we have on the people and planet around us. For us, it’s built into our DNA. Our business first began with flower gifting – connecting people to those they love through the beauty of nature. And today, we think constantly about how we bring that beauty to the world in the most thoughtful and caring way. We’re committed to lead change for good in our industry. We seek, develop and implement innovative ways to protect the natural environment. And we believe that by running our business responsibly, we can support our customers, suppliers, team and the wider community to thrive and flourish for generations to come.

We continue to lead change for good in our industry. We have done so through:

• Pioneering a low waste business model, from growers straight to customers - Devising & championing a net zero pathway for bouquets

• Upholding sustainable sourcing through joining frontrunning multistakeholder initiatives such as the Floriculture Sustainability Initiative, pioneering organic bouquets for online retail, and selecting Fairtrade farms as our most strategic suppliers and growing operations.