About Bloom & Wild

Bloom & Wild is an online flower and gift delivery brand based in the UK. We're best known for our letterbox flowers, which we pioneered in 2013. We also deliver hand-tied bouquets, plants and a growing range of gifts, all chosen to make someone feel thought of.

We believe small acts of care matter as much as grand gestures. That idea, which we call caring wildly, shapes what we sell, how we pack it and how we talk to our customers.

We started because sending flowers was frustrating. Our founders, Aron Gelbard and Ben Stanway, had both sent bouquets that arrived late or needed someone at home to sign for them.

Their answer was a box slim enough for the letterbox. In 2013 they tested prototypes from a rented space at New Covent Garden Market, working out whether flowers could travel well in bud and whether people would enjoy arranging them. They could, and they did. Within months we were shipping thousands of bouquets a week.

We built our own technology from the start, including our app, so ordering a thoughtful gift takes minutes.

We've grown from a letterbox flower company into a gifting brand because our customers told us the thought matters more than the category. Gifts beyond flowers now make up 35% of our range and are the fastest-growing part of our business.

• 2013: We launch letterbox flowers in the UK.

• 2016: We start delivering Christmas trees, our first step beyond bouquets.

• 2019: We launch the Thoughtful Marketing Movement.

• 2020: People send flowers in place of a hug during lockdowns, and we add more plants and subscriptions.

• 2021: We join forces with bloomon and Bergamotte to form the Bloom & Wild Group.

• 2023: We become a certified B Corporation.

• 2024 to 2025: Gifting becomes a core part of our range: hampers, food and drink, pamper sets, baby gifts and curated gift sets.

• 2026: We launch Care Wildly in January and Don't Send Flowers in September, marking our evolution into a full gifting brand.

You can send flowers, plants and gifts for almost any occasion, delivered across the UK.

• Flowers: letterbox, hand-tied, luxury and dried

• Plants: indoor plants, orchids, outdoor and rose plants

• Food and drink: hampers, afternoon tea, chocolates, baked treats and wine

• Pamper and home: candles, bath and body, self-care sets

• Also: baby gifts, curated gift sets, cards, gift vouchers, subscriptions and corporate gifting

Our customers send gifts for birthdays and anniversaries, but also for the moments in between: a new job, a new baby, a hard week, a thank you. Around 4 in 10 of our customers first discover us by receiving a gift.

We want to make life a little more thoughtful. In practice that means:

• Thoughtful marketing: since 2019, anyone can opt out of messages about occasions that may be painful, like Mother's Day or Father's Day.

• B Corp standards: we've been a certified B Corporation since 2023.

• Packaging: 100% recyclable or compostable.

• Climate: we're working towards net zero by 2045.

• Charity partners: we support causes including Carers Trust and Tommy's.

Bloom & Wild is part of the Bloom & Wild Group, a family of flower and gifting brands: Bloom & Wild in the UK, Germany, Ireland and Austria, bloomon in the Netherlands, Belgium, Germany, Denmark and the UK, and Bergamotte in France.