Pick your flower style
Free delivery included. Our blooms arrives in bud, and are guaranteed to bloom for 7 days (or longer).
Choose your subscription length
How our monthly subscriptions work
From £22 a box, including free delivery
Save up to 30% on our beautiful flowers when you send them as a subscription.
Unwrap surprise treats as you go
Look out for free gifts arriving with your flowers, as a little thank you from us.
Pick each bouquet (or send a surprise)
Each month’s pick is curated by our florists, and inspired by the changing seasons.
Enjoy super long-lasting flowers
We send all our blooms in bud, so they stay fresh for absolutely ages in the vase.
Includes a digital gift certificate
All our monthly flower subscriptions come with a digital gift subscription certificate, which you can download and print, or email to your lucky recipient. Perfect for those last-minute pressie panics.
From birthdays. To wedding gifts. And just because.
Our flower subscriptions really are the best when one day isn’t enough to celebrate someone. Each box of beautiful blooms comes with a greetings card you can personalise with a heartfelt message, just for them.
We're wild about sustainability
Certified B Corp™
100% recyclable packaging
Ribbons made from recycled bottles
CO₂ Reduction Certified
Want to treat yourself to a flower subscription?
Good for you – we're all about the self-care. Fill your space with fresh flowers on a monthly basis, and watch your mood bloom.
Flower subscription FAQs
Whether you're sending a gift subscription or treating yourself, our flower delivery service guarantees a beautiful bouquet every month to lift moods (and spaces). You can either pre-pay for a 3, 6 or 12-months subscription. Or choose our pay-as-you-go option to get the freshest seasonal flowers with a monthly delivery. It's completely flexible, so you can pay on a monthly basis, choose your own delivery date, as well as cancel or pause at any time.
Choose from three different subscriptions:
1. Classic letterbox flowers from £22 a box – our florist's go-to blooms to brighten up the everyday
2. Statement letterbox flowers from £25 a box – fuller, wilder arrangements designed with the season
3. The Flower Lover's Box from £27 a box – our best flower subscription, with exciting blooms and step-by-step instructions
We offer free delivery for all our subscription flowers.
We're super proud of our beautiful flowers, for good reason:
1. We famously send our stems in bud, so they bloom over several days. And you get to enjoy the freshest seasonal flowers for as long as possible.
2. Our talented florists design our subscription flowers to reflect the changing season, choosing textures, shades and stems that feel like you've just picked them up from the market.
3. We're wild about sustainability, and we choose each flower farm we work with extremely carefully. We only work with flower farms who have high enviromental standards and ethical working conditions.
4. Your flower subscription box – and everything in it – is 100% recyclable or home compostable.
5. Something not perfect? Get in touch with our Customer Delight team, who will go the extra mile to make sure you're happy with your subscription flowers.
We guarantee 7 days' freshness (or 5 days for seasonal flowers like peonies and irises), but we often find our beautiful bouquets last days (or weeks!) longer. If you're not enjoying super long-lasting flowers, just get in touch with our Customer Delight team and they'll do all they can to make it right for you.