At Bloom & Wild, big calendar dates - like Mother’s Day - are of course really important to us and lots of our customers. But it’s easy to forget that for some people these days can be really difficult.

So in March 2019 we gave our customers the chance to opt-out of Mother’s Day emails. And were really touched by the huge response from the press and our customers.

If we all join together in an effort to make marketing a little more thoughtful imagine what a difference we could make. That’s why we think this is the perfect first step for anyone wanting to join the Thoughtful Marketing Movement.

1. Give customers a way to opt out

Give your customers the chance to opt-out of any marketing they could find upsetting around sensitive occasions like Valentine’s Day, Mother’s Day and Father’s Day.

2. Talk to your opted-out audience

Tailor your marketing messages to your opted-out customers instead of going silent on them when these occasions approach!

3. Sign up to commit

To commit to an opt-out campaign, we’ll provide support, send you Thoughtful Marketing assets and include you on our logo wall when you sign up below.