Shaped by real women’s experiences
Midlife brings some of the biggest changes in our lives. Major breakup. Career pivot. The quiet bravery of starting over. The eldest leaving home. Menopause hitting.
But compared to the milestones in your twenties and thirties – first job, engagement, weddings, baby – these often pass by unmarked and unspoken. We asked 2,000 women aged 35+ what they thought, and they agreed.
Inspired by their stories, we’ve created Unmarked Milestones. Ten new gifts for ten moments that women feel should be honoured more. Not because a hamper fixes everything. But because someone noticing goes a long way.
The numbers
Lisa says...
"When we're younger, there are so many moments in life that everybody knows how to mark. There’s almost a ready-made script for how people should respond. But the big moments don't suddenly stop in your thirties. Life keeps changing. Relationships change, careers change, our bodies change and our responsibilities change.
Acknowledging these moments isn't about turning everything into a party. It's about women showing up for women – the friends who know us best noticing what we're going through and letting us know that it matters.”
– Lisa Snowdon, TV and radio presenter
