Valentine’s Day.

It’s one of the biggest days of the year if you’re a florist.

But this year we’ve decided against selling red roses.

Because we don’t believe that Valentine’s Day is something to be tick boxed with a generic dozen.

Showing you care isn’t about holding a single red rose in your teeth.

Or sprinkling red petals on perfect silk bed sheets.

As much as the movies might sell it to us.

At least, that’s not the care we know from the thousands of notes that people send across the world with us every single day.

It’s taught us that care isn’t the soft and cheesy cliché that it’s been wrapped up to be.

Care isn’t just soppy.

It’s the fierce strength to carry people around you when they’re most down.

Care isn’t just big romantic gestures.

It’s the little things we do for people, when nobody else is even looking.

Care isn’t just celebrating birthdays or anniversaries.

It’s the note sent without any need for an occasion.

Our relationships aren’t all perfect red roses, so why pretend that they are?

They’re messier and more complicated than that.

But that’s what makes them beautiful.

It’s because you don’t buy into these clichés, that we’re making a stand not to sell them.

This Valentine’s Day, don’t just send a dozen red roses, show somebody that you care wildly.