For moments only you notice
Real life doesn’t always fit in a calendar. Our new film celebrates the way you show up for the people you love, on the days that no one else sees.
It’s not an empty nest. It’s a new beginning.
We all know how to show up for the big moments. The birthdays, the weddings, Mother’s Day and Valentine’s Day. But what about the moments that don’t make it into the calendar? Our new TV campaign which shines a light on a significant life moment which often goes unacknowledged – the bittersweet feeling of an empty nest. It’s inspired by our customers, who are brilliant at Caring Wildly for the calendar moments as well as the complicated ones in-between.
“Becoming an empty nester isn't just a life stage; it’s a strange, bittersweet shift where that quiet ache of loss and the spark of new possibilities sit side-by-side. This campaign is a reminder that Caring Wildly isn't just for the occasions marked in the calendar, but for all the complicated, unscripted bits in between.”
Charlotte Langley, Chief Marketing Officer at Bloom & Wild
The power of the ‘just because’ gift
Almost a third (27% ) of our lovely customers said that the next gift they send will be ‘just because’. Like sending sending someone a bit of light during a tough week at work.
Celebrating your friend’s post-divorce haircut. Or reminding them they were too creative for that 9-5 job anyway. Whether the moment is messy, misunderstood or simply missing from a bog-standard gift aisle, we’re the people who can help you show up and care wildly.
“Our customers are incredibly thoughtful. They’re the people who notice how someone is really feeling and step up for the moments that are easy to overlook.”
Charlotte Langley, Chief Marketing Officer at Bloom & Wild
The Helen
A meadowy mix of roses, ammi and bellflowers, our Helen bouquet is here to remind us that the best things in life take time. It arrives in bud, looking sweet and serene. But soon enough, its stems burst into life, revealing all of its once-hidden colours.
Gifts to celebrate, support and soothe
Show someone they’re on your mind.
When you just know what they need to hear
Our new range of greetings cards let your words do the talking, no flowers required Beautifully illustrated and printed on quality, tree-free card, they’re perfect for popping in the post when a text isn’t enough.