Flowers trends for next year

Barbiecore bouquets

WGSN announced ‘Orchid Flower’, a magenta pink, as the Colour of the Year earlier this year. Since then, there have been multiple collaborations with Barbie, including Greta Gerwig’s hotly anticipated film starring Margot Robbie and Ryan Gosling. Believed to have been started by Valentino, Barbiecore is coming to the world of floristry too. Jo Reason, Director of Brand & Creative Jo Reason commented, “We have already seen an increase in people searching for more vibrant pinks versus traditional pastel blush roses and predict the all-pink Barbiecore trend to surface around the middle of next year. Our bouquets will feature pink roses, tulips, stocks and lisianthus - and little greenery to break up the pink-punch.” Pink flower bouquets have always been best-sellers, but this year is set to be their biggest yet.

Hot off the press

If 2022 was the year of the dried bouquet, 2023 will be the year of the pressed flower. On TikTok #pressedflowers videos have 170.6 million views, with keen DIYers sharing their pressed flower creations to the video-sharing app. We recently has recently added flower presses to their catalogue and florist Caroline Grimble added, “We noticed an uplift in people sharing ways to preserve their wedding bouquets on Pinterest this year but this trend will hit the mainstream in 2023, with flower presses no longer the reserve of crafters. Or learn how to do it your self with our how to press flowers guide.

(Not Digital) Lavender

The colour experts at Pantone predicted that Digital Lavender will be the colour of 2023, hailed to bring about calmness and serenity. We've already seen an uplift in interest in lavender, especially when contrasted in bouquets with coral and orange flowers. Gardeners too are opting to fill their gardens with lavender; a favourite with the most efficient pollinator, the bumble bee. Lead florist Caroline Grimble added, “Lavender is really growing in popularity, and there’s a chance it’ll take over from gypsophila as the wedding go-to. It has a similar ethereal feel with small blossoms but a more interesting and on-trend colour and the added bonus of an amazing scent.”

A Bit of All-White

Whether it’s the influence of the coastal grandma fashion trend or the royalists preparing for the white bouquet expected in the Coronation, a trend towards all-white bouquets has started to come through in interiors and bridal bouquets, and is expected to hit the mainstream as a favourite bouquet next year. Jo Reason, Director of Brand & Range added, “In 2022, white was our top selling flower colour at Bloom & Wild, and we expect the demand for all-white bouquets to increase in the new year, in line with the interior and cultural trends.”

Lily of the Valley

Lily of the Valley grows across the UK and flowers in early Spring, it symbolises love, motherhood and purity. The flower was the Queen’s favourite, it featured in her coronation bouquet along with Kate Middleton’s bridal bouquet. The royal favourite is expected to come to the forefront in her wake and Charles’ coronation in 2023. Caroline Grimble said, “Whilst it’s not one that can be easily sold in commercial bouquets since its stem is only 20cm long, its motif will come through in art and fashion, and we might see more of it in one-off bridal bouquets in 2023.